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Summarizing location data at higher levels or anonymizing the data may mitigate some of those issues. Location data can also become a threat to personal safety. Individual location data may require disclosure and opt-in prior to collection. Keep security and personal data privacy top of mind when gathering location data.Third-party location data suppliers currently offer geocoding and geo-enriched data with additional descriptive attributes, time and demographic characteristics. Geographic location shapes or geospatial polygons might also be needed for computing accurate distances.
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Tapping the potential of location begins with developing a strategy for what level of geospatial data is needed for business processes and how to responsibly collect that data. Tips for implementing a location intelligence data strategyĪcross numerous industries, location intelligence is helping organizations act smarter and increase productivity. Location intelligence is critical for deploying crews during storms and running emergency operations that are both time and location sensitive. More intelligent energy and utility operationsĮnergy and utility companies extensively apply location analytics to maintain service levels, continuously monitor equipment status, forecast future demand and perform maintenance to avoid costly outages. They also use sensors that detect conditions and emit location data to keep track of mail delivery, government-owned assets and vehicles in real-time. Government agencies use location data to plan sustainable communities, provide efficient mass transportation, alleviate traffic congestion, fight crime and perform other activities to serve the needs of their communities. Recently, retailers have started inviting customers to participate in opt-in programs using smartphone apps to proactively communicate with them based on their profile, historical purchases and current location. Location data has been used for suggesting relevant local marketing offers, planning store locations, designing floor plans and arranging product shelf placements for years.
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